I love answering your questions on tiktok. Here is my response to one small shop on what to do about abandoned checkouts.
Recovering Abandoned Checkouts
Abandoned checkouts are seriously the worst, here’s a few tips on how to recover them.
Shopify’s abandoned checkout feature
This first way I’m going to show you is just what’s built in to Shopify. And for some stores this works great, for others you’ll want to use the next thing I’m going to talk to you about. But for this one, you just:
- Go to your settings on the bottom left side of your Shopify dashboard, and you click on Check Out.
- And then you’ll scroll all the way down until you see Abandoned Checkouts. Then you’ll just make sure that that box is checked.
- And then you can click Customize Email to… customize the email.
This will email anyone who has abandoned their checkout with their email address, and hopefully recover that sale for you.
There’s an app for that!
Another great option is to use an app. I have personally used Carti Abandoned Cart recovery, and it’s a free version, which is great. Except for I did find that you need to customize the verbiage *a lot*.
Here are some other apps that can help you to recover a sale:
Parachute
Recart (this one is pricier, but worth the investment)
Moonmail
Check out some of my other favorite Shopify apps here!
Protip:
We never really know exactly what makes somebody decide not to follow through with their order. It helps if you offer an incentive to buyers who come back to their abandoned card. This could be a small free product, or a percentage off their purchase.
Send me your questions!
What questions do you have about running a successful shop on Shopify? I’ve worked with hundreds of successful online shops, and have seen the ins and outs of all the struggles. I would love to help you navigate the common stressors. Submit your questions, and follow me for more Shopify tips.
