A lot of times I’ll hear business coaches say that design is not that important, and that you can sell as many products as you want without great design and branding. And while I agree with that to an extent – because I’m very big into manifestation, and just believing in yourself in general – branding is such an important element to have in your business, because that’s what’s going to help you build instant trust with your customers.
Because think about it. When you go to a website that doesn’t have great design, and just doesn’t look great, it doesn’t make you want to stick around, right? Not only that – well, for me personally, if I go to a website that has kind of no branding, or just a free template, I get a little nervous that they’re not very trustworthy as a brand. I’m not saying you should go spend thousands to get branding if you cannot afford it at this moment. But some sort of effort will show your customers that you’re a serious business.
If you’re just starting out, and don’t have a budget for a branding expert (oh, hello!) or a designer (hey again!), that’s so fine. You’re not out of luck. I have so many tips for making your website great, right here on my blog. And when you’re ready to hire a pro, check out this post to make sure you’re getting the right person for the job. The most important thing start out is that you show your customers that you care, by putting forth the effort to make your website look great.
Check back for more tips on how to have a successful online business.