Here are a few tips on how to sell more authentically.
1. Share a story about why you’re doing what you’re doing.
People love to feel like they know you personally. This helps them connect to you on a whole different level, and they WANT to support your business. Today, owning a business is almost just as much about selling you as it is about selling your product.
2. Offer free value.
This will help you earn trust. PLUS people share free things with people they love, so your link will be sent, and you’ll end up getting so much organic traffic to your website. And if you want to know how to convert visitors into buyers, check out my post on How to get Website Views that Actually Convert .
3. Share testimonials everywhere.
Other people’s voice will help sell your item so much easier. Do you remember every single episode of Reading Rainbow (proud member of the over 30 club here) where LeVar would say, “you don’t have to take my word for it.” I’m telling you, he was on to something there! I’m all about reading every single review and testimonial before I commit to buying a product.
4. Share behind the scenes of your processes.
People love to see how you run your business. This kind of goes back to that first tip…people love to feel like they know you personally and can relate to you. Give them every chance you can to see your day-to-day. This can be as easy as sharing tips, or as complex as recording yourself actually carrying out your most intense tasks.
5. And last, be sure to offer solutions to their problems.
You started this business for a reason. Maybe you had a problem that nobody else was offering a great solution for. Make sure your client knows the solutions your products can provide, even to problems they maybe haven’t realized they have.
