Your customers should be able to see your work from a mile away, just at a glance. Here are three tips on how to make your visual branding memorable:
Memorable Branding
1. Choose a color palette that emits the feeling that you want your customers to have from you.
There are positives and negatives to every color you could choose for your brand, and you just need to choose colors that give the vibe that you want to convey. If you’ve already found your voice, make sure your brand colors match your voice. You can learn more about that on my post right here.
Here is a super quick rundown of a positive and negative of some of the most common brand colors.
Red: Power + Energy | Danger + Aggression
Orange: Warm + Friendly | Immature
Yellow: Happy + Creative | Caution + Anxiety
Green: Nature + Prosperity | Boredom + Envy
Blue: Loyal + Serene | Cold
Purple: Spiritual + Sophisticated | Introverted + Moody
Brown: Reliable + Authentic | Heavy + Humorless
Black: Authority + Security | Oppression
White: Clean + Simple | Serile + Isolation
2. Use the right logo variation for the right time.
There are so many types of logos, and it can be overwhelming and confusing trying to figure out when to use each type. Some people say there are technically up to 11 different types of logos. We’re not going to worry about all that. For our purposes, lets get a solid understanding of these three types:
- Main logo – your main logo is seen most often and should be the most detailed. This is what your customers will see first thing, when they visit your website. It should include your full company name, and if you want you can include your location or your tagline. But most importantly, it should be in a font and color that represents you.
- Secondary logo – the secondary logo is usually smaller and less detailed than the main logo. It can still include your full company name, but is a simplified version for smaller spaces.
- Submark – your submark should be just a graphic that represents you, or an initial or two in your font and colors. This is used for social media, in super tiny spaces, and as your favicon on your website.
3. Stick to your brand fonts
You want your customers to be able to recognize your work at a glance. Everything that comes from you should be in the same font that they find on your website.
Your visual branding is usually the first thing your clients will judge you upon. Make every single detail count!
