Your customers should be able to see your work from a mile away, just at a glance. Here are three tips on how to make your visual branding memorable:
There are positives and negatives to every color you could choose for your brand, and you just need to choose colors that give the vibe that you want to convey. If you’ve already found your voice, make sure your brand colors match your voice. You can learn more about that on my post right here.
Here is a super quick rundown of a positive and negative of some of the most common brand colors.
Red: Power + Energy | Danger + Aggression
Orange: Warm + Friendly | Immature
Yellow: Happy + Creative | Caution + Anxiety
Green: Nature + Prosperity | Boredom + Envy
Blue: Loyal + Serene | Cold
Purple: Spiritual + Sophisticated | Introverted + Moody
Brown: Reliable + Authentic | Heavy + Humorless
Black: Authority + Security | Oppression
White: Clean + Simple | Serile + Isolation
There are so many types of logos, and it can be overwhelming and confusing trying to figure out when to use each type. Some people say there are technically up to 11 different types of logos. We’re not going to worry about all that. For our purposes, lets get a solid understanding of these three types:
You want your customers to be able to recognize your work at a glance. Everything that comes from you should be in the same font that they find on your website.
Your visual branding is usually the first thing your clients will judge you upon. Make every single detail count!