What even is a strategy session(try saying that five times fast) ?
With each branding client that I take on, I do a big strategy session to get a feel for their brand, and where they’re wanting to go in the future. We just really get clear on who their customer is so that we can brand toward their customer that they want to attract, rather than branding just because it’s cute. We want there to be a reason behind every single design decision that I make, and the way to do that is to strategize before I start designing.
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