A question people are always asking me is how they can get more views on their site that actually convert into sales. So obviously the biggest thing, in my opinion, is a great design…..by me….
…no but really, here are five things you can have on your website that are going to convert viewers into actual customers.
How to convert website visitors into customers
1. Clear Calls to Action
The people that are visiting your site want to know exactly where they’re supposed to be clicking, otherwise your website might become overwhelming for them. My favorite examples of easy calls to action are:
- Shop now
- View the collection
- Sign up here
- Learn more
And most often, I put the text directly into a button link, so it’s crystal clear.
2. What do you even do?
You’re also going to want an explanation about what you even do and who you are, so that they can learn to like you and to trust you. Save the long explanation for your about page, but make sure visitors know right away what you have to offer them.
3. Links to Social Media
You’re going to want links to your social media so they can stalk you like crazy. Is a business without social media profiles even a business at all? People are much more likely to choose the business that they can follow on social media.
4. PHOTOS PHOTOS PHOTOS
You should have photos sprinkled throughout so that it’s visually appealing. I feel like I’ll never be able to stress this enough. A website without great photos will get exactly zero sales.
5. Testimonials
And last, if you are service based, you’re going to want to have testimonials on there. Otherwise your potential clients are going to be a little bit leary about using your services.
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