Something VERY important you should know is: what the difference between a “brand” and “branding” actually is. Do you know the difference? A lot of shop owners use the words interchangeably…which makes sense because it’s so important that they work together. But they’re not actually the same thing!
So branding is all the visual stuff. Like your logos, your submarks, the colors. Everything that your clients or customers are going to be looking at, and thinking are pretty, hopefully.
A brand is how you’re making your customers feel. So that’s things like your messaging, your marketing, your client experience. So much is encompassed in your brand, and it’s so so important to know how to marry your brand with your visual branding so that it becomes an entire experience, rather than something that kind of gets lost in translation.
In essence, your branding is – how your clients are thinking of you visually, and then your brand is how they’re feeling overall when they think of you.
If you haven’t seen my post on How to Make Your Website Stand Out, check it out now! I give you a quick rundown of everything you need to have great branding, including logo, submarks, colors, fonts, and graphics. You want to make sure that your clients recognize your work at a glance.
First of all, you just need to find your voice. Know your clients, their wants, needs, troubles, and passions. BE AUTHENTIC, people love to know you and hear you. Decide from the beginning exactly how you plan to take care of people, and stick to it for as long as it keeps working for you.
Always be willing to evaluate and adapt, that’s what makes a successful business owner!
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