If you have a Shopify website, did you know that you could be leaving money on the table, simply by not having a check mark in a box? Let me show you.
- On your Shopify dashboard, go to ‘Settings’ at the bottom left of your page, and then…
- …click ‘Check Out’ on the menu that comes up.
- Then just scroll all the way down until you see the Abandoned Checkouts section.
- Make sure you have your check marked in the box that says “Automatically send abandoned checkout emails” and then it will automatically send an email to those who have left items in their cart.
- You can even choose how long after they’ve left their cart to send the email, and also you can customize the email!
This will help convert so many abandoned carts!
Think of how many shopping carts you’ve filled up and then forgotten about during your online shopping sprees. I think every single time I’m shopping online (so every day), I do this. And sometimes we ditch the shopping cart because we’re not totally committed to the product, or the price, or the combination of the two, so we walk away to take some time to think. That little nudge that shows up in the inbox is just the sign we need to commit.
Customized Email
I absolutely would take the time to customize the abandoned checkout email that Shopify automatically sends! A lot of your customers are following you on social media, and they keep coming back for more because they’ve come to love YOU in addition to your product. They know you, and they’ll recognize your vibe in the email. They’ll feel like they’re supporting somebody they love, because they ARE. You’ll be so glad you did.
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