If you have a Shopify website, did you know that you could be leaving money on the table, simply by not having a check mark in a box? Let me show you.
Think of how many shopping carts you’ve filled up and then forgotten about during your online shopping sprees. I think every single time I’m shopping online (so every day), I do this. And sometimes we ditch the shopping cart because we’re not totally committed to the product, or the price, or the combination of the two, so we walk away to take some time to think. That little nudge that shows up in the inbox is just the sign we need to commit.
I absolutely would take the time to customize the abandoned checkout email that Shopify automatically sends! A lot of your customers are following you on social media, and they keep coming back for more because they’ve come to love YOU in addition to your product. They know you, and they’ll recognize your vibe in the email. They’ll feel like they’re supporting somebody they love, because they ARE. You’ll be so glad you did.
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